Driving Social & Behaviour Change Across Malawi
For over 20 years, CDC has used multimedia communication, edutainment, and community outreach to empower citizens — from health and governance to climate action.
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Social & Behaviour Change Communication
Using evidence-driven, theory-based approaches to influence behaviours, attitudes, and practices through edutainment, mass media, and community outreach.
Explore Our Work
Empowering Communities Through Media
From radio dramas to civic education campaigns, we reach millions across Malawi with impactful communication strategies.
View ProjectsAbout
The Centre for Development Communications (CDC) is a non-profit media and communications NGO established in 2003 and registered in 2005 under Malawi's Trustees Incorporation Act.
- Vision: A Malawi where citizens have access to information and make informed decisions about their development.
- Mission: Use multimedia communication to influence behaviours, attitudes, and practices — promoting social change through edutainment, advocacy, and outreach.
- Motto: "Effecting Change Through Communication"
- Executive Director: Fred Yiwombe
CDC specializes in Social & Behaviour Change Communication (SBCC) using Rights-Based Approach and edutainment methodologies. We blend theory-based, evidence-driven storytelling with mass media, radio drama, and community mobilization to create lasting impact across Malawi.
Head Office: CLAIM Building, Stewart Street, Private Bag 244, Blantyre, Malawi
Regional Offices: Mulanje, Karonga, Salima, Nsanje
Accreditations: MEC, NAC, NGORA, CONGOMA Member
Read MoreYears of Experience
COVID-19 Vaccinated
Districts Covered
Communities Reached
Democracy & Governance
Civic & voter education, anti-corruption programs. Accredited by MEC since 2009 for national voter education campaigns.
- 2009, 2014, 2019 Elections
- 2020 Fresh Presidential Elections
- 193 communities reached (2019)
Health & SRHR
HIV/AIDS awareness, family planning, COVID-19 vaccination, and cholera prevention campaigns.
- One Love HIV Campaign
- TUNZA Family Planning
- COVID-19 vaccination (15K+)
Climate Change & Resilience
Flood response, cyclone Idai recovery, community resilience building, and environmental awareness.
- Cyclone Idai Response (UNICEF)
- Cholera prevention (19 districts)
- 36 listening groups
Gender & Human Rights
Empowering women, girls, elderly, PWDs, and orphans through rights-based approaches.
- Women & girls empowerment
- Orphans & vulnerable children
- People with disabilities
Focus Areas
Edutainment & Media Production
16+ years of Mbaliyanga Radio Drama, TV programs, radio dramas, jingles, and instructional videos.
Community Outreach
Community listening groups, dialogues in 500+ communities, and mobilization campaigns.
IEC Materials Development
Banners, T-shirts, comic books, leaflets, roll-up banners, and curriculum materials.
Research & SBCC Strategy
Evidence-driven campaigns, research using SPSS, monitoring & evaluation, and curriculum development.
Civic & Voter Education
Nationally accredited by MEC, with 26 PA systems and 26 TV screens for outreach.
Visual Content Production
Instructional videos, community dialogue cinema content, and documentary production.
Projects
- All
- Health
- Governance
- Media
- Climate
TUNZA Campaign
Family Planning & SRHR with PSI Malawi
One Love Campaign
HIV prevention with Pakachere
Mbaliyanga Radio Drama
16+ years of HIV/AIDS edutainment
MEC Voter Education
National civic education campaigns 2009-2020
Cyclone Idai Response
UNICEF flood & cholera response
COVID-19 SBCC
Vaccination campaign with Rockefeller/Amref
Resources
CDC Annual Report 2023-2024
PDF • 2.4 MB - Annual achievements and financial summary
SBCC Strategy Framework
Word • 1.1 MB - Social & Behaviour Change Communication approach
Voter Education Guide
PDF • 3.2 MB - MEC-accredited civic education materials
One Love Campaign Report
Word • 980 KB - HIV prevention campaign evaluation
CDC Capability Statement
PDF • 1.5 MB - Organizational profile and expertise
TUNZA Family Planning Brief
PDF/DOCX • 820 KB - SRHR campaign summary
Team
Fred Yiwombe
Executive DirectorMasters in Social Work (Community Development), pioneer in SBCC, co-founder of CDC
Pachalo Namatumbo
Head of Programmes15+ years experience in community mobilisation, HIV/AIDS, M&E
PEARSON PAUL
Accountant
Felix Katemula
Project Officer - Karonga
Eluby Tambala
Projects OfficerDiploma in Community Development, expert in vulnerable groups
Maxensio Chiphwanya
Project OfficerSalima
Ireen Mlangali
Administrative Officer - Blantyre
Saidi Kimu
Project Assistant - MulanjeContact
Address
CLAIM Building, Stewart Street, Private Bag 244, Blantyre, Malawi
Call Us
+265 888 367 102
Email Us
cdcedumedia@gmail.com
fredyiwombe@gmail.com